When consumers hear the words eco friendly, they immediately begin to worry about harmful products, toxins in the environment, and the shortage of natural resources. Many will then turn to their local grocery store for alternatives to these harsh products. Unfortunately, many of the “green” and “eco” friendly products that claim to be better for the earth are not actually better for consumers. In fact, some eco-friendly brands have detrimental effects on both animals and humans.
The best sustainable companies are made with an eco-friendly brand strategy that focuses on human welfare and animal welfare. They take into account the impact of their product on the environment, human health, and the communities in which they operate. These businesses work hard to create policies that are in the best interests of the community at large.
Eco Friendly Brands
Not all eco-friendly companies are created equal. A few companies make a genuine effort to improve the world around them. These eco-friendly companies use practices such as composting instead of throwing away paper and packaging, reusable packaging, and renewable energy. They also employ policies such as fair labor and affordable housing. Many eco-friendly companies focus on the areas in which they can most effectively and efficiently help the communities in which they are operating.
In order to be considered a sustainable company, eco-friendly brands need to adopt certain sustainability practices. They should invest in new and clean technologies. They should work to reduce their environmental impact, especially in shipping. They should create a sustainability plan that outlines how they will monitor the progress of their sustainability efforts and report their findings. They should commit to protecting the environment, promoting renewable energy sources, recycling, and minimizing their consumption of natural resources.
Many consumers are confused by the terms eco-friendly brands and sustainable practices. The two are often used interchangeably, but they are not necessarily the same thing. A sustainability report is simply a report card on a companies success or failure at being environmentally responsible. A sustainable practice, on the other hand, is something that is undertaken on a day-to-day basis with an eye toward future improvement. A sustainable practice may involve reusing supplies, recycling, or minimizing the production of waste.
A Much Ado
Beyond Meat is a leader in the eco-friendly companies market. Their website advertises that they have “taste beyond meat”, and that their goal is to “make a positive impact on the environment”. Beyond Meat also claims that their products are “fully vegan” and that they do not test the animals they source for meat. What you can learn from this eco-friendly brand is that while they take the environment into consideration when producing their products, they do not extend these considerations to the animals they source for meat.
A new and emerging eco-friendly brands market is centered around “Green oats”, which are a wheat substitute with incredible nutritional benefits. Oats are rich in antioxidants, which help fight the development of heart disease, cancer, and diabetes. The addition of extra fiber can help relieve constipation, and many experts recommend oatmeal for people who are trying to lose weight. What you can learn from this eco-friendly brand is that they take all of their sustainability efforts seriously and that they have an extensive list of certifications, including ones from The United States Department of Agriculture.
Beyond Meat, GreenOats, and Beyond Organic are just three of the many environmentally friendly businesses to look out for in the marketplace today. These are just three of hundreds of eco-friendly businesses to choose from. These companies provide consumers with the opportunity to eat healthier while helping the environment at the same time. What you can learn from these eco-friendly businesses is that they take sustainability seriously, both in their business practices and in their product choices. They also work diligently to increase consumer awareness of their environmental commitments, and to promote products that do not contribute to the environmental abuse of animals, as well as the abuse of children and the environment. This can provide consumers with the opportunity to make a difference, both directly and indirectly, and to help sustain our planet for future generations.